Lebanese Grocer, founded by chef and owner Elie Assaf, has become a beloved cultural hub in Auckland, blending a specialty grocer with casual dining and celebrating Lebanese heritage.
American Express is proud to support five standout Auckland restaurants, including RA members, Lebanese Grocer, Pici, and Annabelles Restaurant, each receiving a $25,000 NZD grant through the Amex Backing International Small Restaurants programme. Delivered in partnership with the International Downtown Association (IDA) Foundation, and supported by Mainstreet Australia, the global initiative champions independent eateries that are making a meaningful impact in their neighbourhoods.
Elie is using the grant to build a commercial kitchen and develop the first production runs of dips, sauces and spice blends based on recipes passed down from Elie’s parents, whose Wellington takeaway shop first inspired his craft. Elie says this project will strengthen the long-term viability of the Lebanese Grocer and help him to continue sharing his family’s culture.
By backing these restaurants, Amex is reinforcing its commitment to small business owners and the communities they support.
Find out more about the programme and grant winners.
Read the press release announcing the Australian and New Zealand winners here.