Advanced Pricing and Sourcing Tactics for wine lists
Join us as Alexander Shchepetkin shares expert strategies on making your wine list profitable.
Building on the insights from our previous session on crafting a captivating wine list, this follow-on webinar delves into the critical aspects of profitability, margin, and volume management. Learn how to strike the perfect balance between offering exceptional wines and achieving financial success.
Agenda:
- Wine Pricing: What Goes Into a Price
- Understand the factors that influence wine pricing, including the delivery chain, volume availability, and supply relations. Learn how to navigate these elements to price your wines effectively.
- Can We Get It Cheaper? Do We Want To?
- Explore the pros and cons of reducing wine costs. Discuss strategies for negotiating better prices and the potential impact on quality and brand perception.
- Guest Perception
- Delve into how guests perceive wine prices and identify common mistakes on wine lists. Learn how to incorporate wow factors that enhance the guest experience and justify price points.
- Tips and Tricks for Wine List Optimization
- Discover practical tips for maximizing your wine list’s potential:
- Self-Import: Consider the benefits and challenges of importing wines directly.
- Cellaring: Learn how cellaring can add value and exclusivity to your offerings.
- On-Trade Only: Focus on wines available exclusively through the trade to differentiate your list.
- Buying from Suppliers vs. Specialized Shops: Weigh the advantages of sourcing from suppliers versus specialized shops.
- Consignments: Explore how consignment agreements can reduce risk and expand your selection.
- Discover practical tips for maximizing your wine list’s potential:
This webinar is ideal for restaurateurs, sommeliers, and hospitality professionals aiming to enhance their wine list profitability while maintaining high standards of quality and customer satisfaction.
About the presenter:
Alexander Shchepetkin is a Russian born hospitality professional specialising in wine above all beverages. He studied Hospitality Business Management with specific emphasis on business profitability and is currently studying wine as DipWSET in pursuit of a future MW qualification.