The Restaurant Association has welcomed today’s announcement that the world-renowned MICHELIN Guide will launch in New Zealand, calling it a landmark moment for the hospitality industry and a recognition of the world-class dining experiences New Zealand restaurants create every day.
“This is an incredible moment for our sector, and one that will inspire many operators to continue lifting the bar for hospitality in New Zealand,” says Marisa Bidois, CEO of the Restaurant Association.
“For years, we’ve known that our food, talent, and hospitality culture can stand proudly on the world stage. The MICHELIN Guide’s arrival confirms what locals and international visitors already tell us. New Zealand is home to some of the most exciting, innovative and high-quality dining experiences in the world.”
The Association has been a long-time advocate for bringing the MICHELIN Guide to New Zealand.
“Over the past several years, we have engaged with government agencies, tourism leaders and industry stakeholders to highlight the value a MICHELIN Guide could bring to our hospitality sector and our food story internationally,” continues Bidois.
“We have consistently championed this opportunity through our policy work, industry forums and strategic discussions, and are thrilled to see this vision realised for our culinary community.”
Global showcase for New Zealand
The Association says the Guide will be a powerful global showcase for New Zealand’s dining culture and culinary destinations.
“Our cities are already thriving food destinations, and our regional dining scene is incredibly strong. The Guide will not only shine a light on our most talented chefs and operators. It will put our country on the radar of destination diners from around the world.”
The Restaurant Association also has a key role to play in supporting those aspiring for Michelin recognition.
“We know many venues will be excited about how they can prepare for Michelin inspectors,” says Bidois. “We will develop resources, tools, and educational opportunities to support member restaurants that aspire to global recognition.”
This will include industry workshops, expert guidance, international benchmarking insights and dedicated resources for hospitality business owners and teams.
“Michelin’s arrival is not only about stars. It’s a signal of confidence in the skill and creativity that define our hospitality community,” says Bidois. “This is an opportunity to celebrate our people, attract culinary-focused travellers, and continue to grow our reputation globally.”
“We look forward to working collaboratively with Tourism New Zealand to showcase Aotearoa’s unique hospitality story to the world.”