This survey was conducted in July 2024. The survey sought feedback on current operating conditions.
Key findings:
- 76 per cent of businesses surveyed said that revenue is worse compared to last year.
- 52.3 per cent identified customer downturn as the number one challenge.
- Business confidence: 31 per cent said that they believe business conditions for their business will have deteriorated in 12 months, 34 per cent said the believe conditions will stay the same, 34 per cent believe conditions will have improved.
MEMBER FEEDBACK:
“We are fortunate to be in an area where we have regular customers; and local and international visitors. Also have been in business many years, so have relatively good resources to cover quieter times.”
“Wellington has month on month, year on year more people working from home. Wellington has a huge percentage of its workforce in the public sector and yet the government hasn’t asked them to go back to work even though the economy is in a dire state. On top of this with the job losses Wellington’s economy is the worst I have ever seen and hardly anyone in the city at work.”
“Sales are down 30% since Easter – which is on a par with other operators from what I gather from informal discussions. We don’t have that kind of margin. I’m watching my bank account deteriorate like during Covid and I’m starting to think I might need to shut down.”
Download the Viewpoints on current operating conditions – July 2024
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