The 2022 Hospitality Report provides top line statistics on the hospitality industry.
Responses to our 2022 Dining Out survey were collated from almost 2000 customers, who revealed that eating out still plays a vitally important role in our daily lives.
2022 has been a year of change for the hospitality industry, with the move to relaxing Covid restrictions that have been in place over the past 2 years providing less interruptions impacting dining out opportunities for diners.
However, customer hesitancy has still been a factor at different times over the year and the industry has faced new impacts such as staffing shortages, increased costs and cost of living increases affecting consumers’ ability to spend. Kiwis love to eat out. However, with expectations varying from person to person based on a variety of factors such as age, location, income and gender, it can be a struggle for restaurateurs and operators to meet every hungry customer’s demands.
Operators should pay attention to their online presence as 53 per cent of diners find out more information about an establishment via Google, followed by going directly to the establishment’s own website. In 2022 receiving good service is the most important factor that influences a memorable dining experience, followed by food quality and cleanliness. This observation highlights the saying that “diners come for the food but come back for the service”.
For more insights on dining habits and intention, along with current trends, download your free copy of the 2022 report below.
Restaurant Association members can download the full free electronic copy of the 2022 Consumer Dining Insights Report here.
If you are not a member of the Restaurant Association, the 2022 Consumer Dining Insights Report is available for purchase to the wider industry for $69. Let us know if you’d like to talk to one of our team about becoming a member, or click here for more information.