New Zealand Food Safety (NZFS) is encouraging safer dining experiences for people with food allergies through communication.
From November 7 to December 15, they are launching a campaign that aims to do two things:
- Encourage people to ask about food allergens when dining out or ordering in
- Drive sign-ups to NZFS food allergen recall alerts
At its heart, this campaign is about making hospitality more inclusive. For many New Zealanders, ordering food can be a source of anxiety due to unknowns. A simple question like “Does this contain peanuts?” can be the difference between a great night out and a medical emergency.
MPI want to normalise these conversations. That’s why NZFS have developed two sets of creative:
- Just Ask – encouraging diners to speak up and ask about allergens
- Sign Up – prompting people, including hospitality staff, to subscribe to allergen recall alerts so they’re informed
You can view the campaign landing page here:
👉 https://www.mpi.govt.nz/food-safety-home/food-allergies-intolerances/checking-food-allergens-when-dining-out
And be sure to sign up for allergen recall alerts so you can keep your customers safe.
