We welcome the significant funding boost announced today, with the Government signalling a $2.6 million investment in 152 regional events through the second round of the Regional Events Promotion Fund.
We are pleased with the announcement as we believe regional food and beverage experiences are crucial to New Zealand’s international tourism appeal.
“Each of our regions have a unique food and beverage story that is vital to New Zealand’s overall appeal as an international destination of choice,” said Marisa Bidois, Chief Executive of the Restaurant Association.
Regional Recognition Growing
The timing of this investment comes as New Zealand regions gain international recognition for their culinary offerings. Northland recently received recognition in National Geographic’s Best of the World 2025, while Hastings has been nominated as a UNESCO city of gastronomy.
It is clear that our regions being strong and resilient is a key part of maintaining our tourism brand on the global stage.
Supporting Domestic Tourism
The Regional Events Promotion Fund takes a year-long approach to supporting regional events, with a focus on encouraging domestic tourism and strengthening communities across Aotearoa. The fund specifically includes investments in food and beverage events throughout the country.
All events play a critical role in attracting visitors to our regions and bringing our town centres to life. However there are a number of investments supporting food and beverage specific events across the country over the coming year, which we are particularly proud to see.
Tourism Strategy Integration
The funding works alongside the Government’s broader regional tourism initiatives, giving regions opportunities to showcase their distinctive characteristics and stories to visitors. It’s now up to the hospitality industry to maximise the impact of these events over the coming year, with support of the government in positioning regional food and beverage experiences as central to New Zealand’s tourism offering.