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The Coffee Club Bayfair gets off to a strong start with one of the brand’s most successful opening weekends

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A fresh look and new location at Bayfair Shopping Centre saw The Coffee Club get off to a strong start as the revamped mall opened its doors last week. The results for the opening weekend were one of the best seen by the brand and will be pleasing news for new franchisees, Billie Burrows and Mark Seton

Over 2,500 people visited the store over the four day period starting on Thursday 6  December through to Sunday 9 December. It was one of the busiest opening weekends for the café chain that has over 60 stores in New Zealand. Nearly a third of those to walk through the doors did so on the opening day.

The popularity of the newly refreshed restaurant will be welcome news for owners Billie & Mark who have returned home to Mount Maunganui after running several different cafes across the North Island. “We opened our first café in Papamoa. Since then we have owned and operated a couple of different venues before taking a break to travel. Now we’re back home and excited to be here,” says Billie. 

coffee club

The Coffee Club took up a new spot in the refreshed Bayfair Shopping Centre, which gave the brand a chance to freshen up its look. “It’s one of our most open sites in terms of its layout,” says Brad Jacobs, Director of The Coffee Club. “It has been designed to feel very accessible and welcoming for anyone in the centre. I think the revamp is going to be a huge success.”

The region is one that the popular café chain has highlighted as a growth area in New Zealand, as it continues to look for opportunities to expand beyond Auckland. “We are seeing a lot of potential to grow the business in quite a few of the regions. There have been a number of commercial developments across the country, and lots of areas outside of Auckland are growing in popularity, so it’s an exciting time,” adds Brad.

The Coffee Club Bayfair Shopping Centre, Mount Maunganui has a breakfast, brunch and lunch menu that can be ordered from at any time of the day. It is open Monday-Sunday from 7.00am to 6.00pm, except on Thursday and Friday, when it stays open late until 9.00pm.

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