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Our new brand has landed!

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Introducing our new brand. We’re the link between good advice and good business – that’s what we are here for.

After months of work with our fantastic design team, McCarthy, we are very proud to release our new brand. With the brand, comes a new website designed by Husk and a new member management system so we can better serve our members and the industry our business represents.

The hospitality industry has changed over the years and we felt our brand needs to reflect this. Our aim was (and will continue to be) to showcase the people we represent, tell their stories of success and have your Association reflect you – the people we work with on daily basis.

In developing the new identity we started to think about the key attributes of the Association – the sole purpose for our existence. We are the link, the support, the connection between the industry and good advice. If you link with us, our support will help you and your business thrive. When you join with us you also become part of a wider network – you are linked to a fantastic community of like minded individuals and together we are stronger. In essence we are a bridge and a link. At the heart of our industry is communication – it’s about talking, listening and supporting. We are also the link between good advice and good business.

We have also devised a tagline and focus to tie everything together and include all types of hospitality businesses where food is the focus… Food for thought, thought for food.

I would like to extend a big thank you to all of our members who have helped with input along the way. We hope you like our new look! Feel free to contact us with you feedback – we’d love to hear from you.

Marisa Bidois

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