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Training hub

— upcoming training

Menu Psychology: Small Changes - Big Impacts!

When: 2:30pm-4pm, 15 July 2024

Venue: Webinar - at your place!

Presented by: Sirpa Gunn

Suitable for: Medium levelMiddle managementSenior management

Grab your ticket today

$55.00 members

$75.00 non-members

Register now

This session will reveal how small, strategic changes to your menu can significantly boost your bottom line.

In an industry where margins can be thin, every detail counts. By understanding and applying the principles of menu design and psychology, you can create a more appealing menu that not only enhances the dining experience but also drives sales and profitability. Whether you’re looking to refresh your current menu or planning a complete overhaul, this webinar will provide you with the tools and knowledge you need to make informed decisions that benefit your business.

Webinar Highlights:

  • Understanding Menu Psychology: Learn how customers make decisions and what psychological triggers can influence their choices. We’ll cover key concepts such as the decoy effect, anchoring, and the impact of color and font choices.
  • Design Principles: Discover the art and science behind effective menu layout. From the strategic placement of high-margin items to the use of whitespace, we’ll show you how to guide your customers’ eyes and enhance their dining experience.
  • Menu Engineering: Get practical tips on how to categorize and highlight dishes to increase average spend per customer. Understand the importance of descriptive language and the power of suggestion.

Grab your ticket today

$55.00 members

$75.00 non-members

Register now