Crafting a compelling Wine List
Join us for an insightful webinar on creating a compelling wine list that not only complements your business identity but also resonates with your target market. Led by wine expert Alexander Shchepetkin, this session will delve into the art and science of wine list creation, covering essential components, layout tips, and strategies to make your wine list a standout feature in your establishment.
Agenda:
- What Makes a Wine List
- Discover the general components of a well-rounded wine list, including layout tips and must-haves. Learn what elements to include and what to avoid to ensure your wine list is both practical and appealing.
- Identity
- Understand how to reflect your business identity through your wine list. Alexander will guide you on aligning your wine selection with your brand’s unique character and ambiance.
- Target Market
- Gain insights into understanding your guests’ preferences and how to cater to them. Learn how to tailor your wine offerings to meet the tastes and expectations of your clientele.
- Holistic Approach to List Creation
- Explore a comprehensive approach to wine list creation that considers space, time, and styles. Alexander will share tips on how to create a balanced and diverse wine list that enhances the dining experience.
- Involve Your Team
- Discover the importance of involving your staff in the wine program. Learn about effective training sessions, engaging with suppliers, and creating a culture where staff are knowledgeable and enthusiastic about the wine list.
This webinar is designed for restaurants looking to elevate their wine program. Whether you’re revamping an existing list or starting from scratch, this session will provide valuable insights and practical tips to make your wine list truly special.
About the presenter:
Alexander Shchepetkin is a Russian born hospitality professional specialising in wine above all beverages. He studied Hospitality Business Management with specific emphasis on business profitability and is currently studying wine as DipWSET in pursuit of a future MW qualification.