Your online presence is now your front door, often the first (and sometimes only) impression a potential customer will have of your business. With more diners searching, booking, and deciding where to eat online, sharpening that visibility can directly lift your bookings.
Here are three quick wins you can put in place right now to lift your bookings with smarter online visibility:
1. Optimise your Google Business Profile
- Make sure your opening hours, menu links, and contact details are up to date.
- Add fresh photos (interiors, dishes, people) — profiles with recent images get up to 40% more clicks.
- Encourage happy customers to leave reviews. Even one or two new reviews a month boosts search ranking and trust.
We also have a resource on optimising your google profile here.
2. Streamline Reservations
- Check that your booking link is front and centre on your website, Google profile, and social channels.
- Remove friction: one click should take a customer straight to your booking system.
- If you’re not using online reservations and you do take bookings, consider adding one – many diners won’t call to book.
3. Make Dinefind Work Harder
As a Restaurant Association member, your Dinefind listing is a powerful way to be discovered. The traffic to this website is substantial and it can help with your overall google rankings.
Review your listing:
- Is your description engaging and accurate?
- Do your images show your venue at its best?
- Are your specials, events, or key features highlighted?
Small tweaks to your online presence can turn browsers into bookings.
Take 15 minutes this week to update your Google profile, booking links, and Dinefind listing — it’s time invested that pays back with more guests through your door.
Update your Dinefind listing now.